We are Hawai‘i
Brought to Hawai‘i through an innovative sponsorship by the Hawai‘i Medical Service Association (HMSA), Blue Zones Project® is a community-led well-being improvement initiative designed to make healthy choices easier through permanent changes to lifestyle, environment, policy, and social networks.
The initiative in Hawai‘i is currently in eight communities, including East Hawai‘i, North Hawai‘i, West Hawai‘i, Central Maui, Kapolei-‘Ewa, Ko‘olaupoko, Mānoa-Makiki-McCully-Mō‘ili‘ili (4M), and Wahiawā, along with numerous statewide worksites and partnerships.
The mission of Blue Zones Project – Hawai‘i is to enhance the well-being of Hawai‘i’s people by continually improving the environments where we live, work, and play.
We envision a happy, healthy Hawai‘i where people are empowered to care for each other and their community.
MĀLAMA: TO TAKE CARE OF, TEND, ATTEND, CARE FOR, PRESERVE, PROTECT
Because caring for people and helping them be healthier is our life’s work.
KA‘ANA: TO SHARE
Because knowledge has no value unless it’s shared.
ALU HOPENA: ALU, TO ACT TOGETHER / HOPENA, RESULTS
Because we are driven to succeed, and our success can be measured in outcomes.
WĀNANA: TO FORESEE, FORTELL
Because we are thought leaders, game-changers, and inspired visionaries.
HILINA‘I: TO TRUST
Because the trust in our knowledge and the principles of our actions are based on honesty, integrity, and proven best practices.
LŌKAHI: UNITY, AGREEMENT, ACCORD, UNISON, HARMONY
Because our success depends on collaboration between partners, experts, customers, and each other.
Connect with the Hawai‘i team
HMSA is the most experienced health plan in the state, covering more than half of Hawai‘i’s population. A recognized leader in healthcare, HMSA embraces its responsibility to strengthen the health and well-being of the community, and is committed to improving the health of all of Hawai‘i.